About us


Amblique is a digital commerce consultancy providing retail strategy, ecommerce platform implementation and optimisation services. We work with retailers and brand owners to deliver a consistent and engaging brand experience across all channels enabling your customers to shop where they want, when they want.

Established in 1999, Amblique has the benefit of experience. Our team of digital commerce professionals have delivered global solutions for clients including Cotton On Group, Michael Hill International, Apparel Group and Mecca Cosmetica.

Consistently outperforming market growth rates by 3X, Amblique Clients SELL MORE.

Amblique is focused on engineering digital commerce solutions on the Commerce Cloud platform and is recognised as one of only 6 top-tier ‘strategic’ implementation partners in the Commerce Cloud partner ecosystem. We employ the largest local ANZ team of Commerce Cloud experts including certified strategists, architects, developers, trainers, support engineers and retail practice specialists. Our headquarters are based in Surry Hills, Australia.

Amblique has extensive experience with global deployments with our current client base trading across 19 countries many of which we have built dedicated ecommerce sites for.

In 2015 Amblique was acquired by eCargo Holdings Limited to combine Amblique’s local team and Commerce Cloud expertise with eCargo’s eCommerce solution and global supply chain capabilities. This allowed retailers access to an end-to-end eCommerce solution including eFulfilment, global expansion enablement and China market entry expertise.

Our success has been recognised in the business community with an inclusion in the BRW Fast 100 in 2009, 2010 and 2011 lists and the 2009, 2010 & 2012 SmartCompany.com.au Smart50 awards. We have also been recognised for our client work including various AIMIA, ORIA, ADMA & Pacesetter awards; in 2014, our global roll out of Michael Hill International was awarded three times both locally and internationally.



Justus Wilde

Justus has been involved in developing transactional websites since 1997. After moving to Australia he started Amblique in 1999 which has since become Australia’s largest full service ecommerce consultancy and became part of the STW Group in 2012, Australia’s largest marketing Communications Company. Heading up the strategy team Justus helps his clients build successful Omni-channel businesses. In his time at Amblique, Justus has been involved in delivering over 400 projects for many leading Australian retailers including Apparel Group, Supré, Retail Apparel Group, Bardot, Wanted Shoes and Matt Blatt. Justus has a strong background in digital marketing, eCommerce data & analytics, internet related software engineering and business analysis.

Jason Byrne

Jason is an entrepreneur who was an Amblique client before becoming a shareholder and joint MD. Jason founded Diskcovery, a legal support services and technology company that he and his partners grew to more than 100 employees with annual turnover in excess of $10m. Jason’s first taste of ecommerce came in his next venture where he engaged Amblique to create an online order management system to manage and supply staff clothing to some of Australia’s largest industrial companies. In no small part due to the system created by Amblique, Smarter Clothing was acquired by the L&H Group in 2009. He was so impressed with the Amblique team and their capabilities, that he bought into the company and is now responsible for ensuring that Amblique grows and thrives in a sustainable way.

Stephanie Byrne

Stephanie is a client-focused leader with 10 years experience within the eCommerce industry. Coming from a retail background she understands the importance of delivering to client expectations to ensure a positive impact on the business’s bottom line. Having successfully grown the client services team to encompass account management, ongoing development, search services and strategic consulting, she is able to ensure that all team members have a holistic view of the clients’ eCommerce goals. After overseeing all of Amblique’s clients for more than 5 years, including the likes of Cotton On, Seed, Sportscraft and The Warehouse Group, Stephanie is highly experienced at motivating her team to work closely with clients to devise and implement strategies that help them sell more.

John BouAntoun

John is a technologist who excels at “making it work” for the business and has passion for getting the most out of his team. John lives and breathes eCommerce, both from a strategic and technical delivery perspective and enjoys seeing the uplifting impact of his team’s delivery on his clients’ bottom lines. In recent years he turned his skill and experience in building and running high performance technical teams to the creation and fostering of finely tuned hybrid on-shore/off-shore execution teams, working in and servicing the larger Asia Pacific region. His specialties include omnichannel eCommerce operations and strategy, performance team leading in geographically distributed scenarios, cross media technologies, end-to-end systems engineering and all-round commercial delivery.

Lisa Powell

Lisa has over 17 years’ ecommerce experience ranging from developing and managing the Sydney 2000 Olympics websites, launching 3 Mobile online, through to Interactive TV, B2B, Telco, Start Ups and Fashion Retailing. Lisa has setup ecommerce operations for several businesses including the Apparel Group where she developed the multichannel strategy for the overall business as well as the digital strategy for both of  their fashion brands, Sportscraft and SABA. She successfully launched the online stores for both brands, developed and managed their supporting digital marketing activities and set up and managed the end-to-end process for online stores including warehousing, fulfilment, packaging and customer services. She also developed and managed product and online content, product images, information architecture, web usability, digital marketing, affiliates programs and more. Lisa comes with a wealth of knowledge and experience and is now working with Amblique to help their customers make the most of their online presence.

Joseph Vella

Joseph has over 25 years experience in the IT industry with involvement in the finance, insurance, property, manufacturing and retail industries. Joseph has been with Amblique right from its origins and boasts about being the first permanent employee to be hired by Amblique. During that time, he has progressed from Senior Developer to Team Lead and now holds the position of Development Manager. Over the years, he has worked with clients such as Matt Blatt, Westfield, eBay and Supre as well as being a key developer of our in-house eCommerce platform, building EMS from the ground up. He has a passion for delivering quality and robust solutions and has built a strong team of developers, encouraging them to do the same.