Amblique fires up Barbeques’s Galore B2B Solution on BigCommerce IN ONLY 12 WEEKS
The Brand
Barbeques Galore has been supplying Australians with high-quality barbeques and expert advice since 1977. Today, with more than 90 stores throughout the country, Barbeques Galore not only leads the market in Barbeque retailing, but also specialises in Outdoor Furniture and Heating.
Barbeques Galore is committed to bringing together the Best Range, Best Brands, Best Value, and Best Experience; and a promise that is clear to help Australians BBQ better!
THE VISION
Expanding B2B Horizons
Barbeques Galore help their customers to create special experiences to deliver on their purpose of bringing people together around the flame. With the success of their existing B2C site, this ignited the desire to create an online experience tailored to their B2B customers. Barbeques Galore wanted to explore a cost-effective B2B solution which would allow them to start selling quickly and also trial their B2B offering in emerging markets like New Zealand.
THE SOLUTION
B2B Solution on BigCommerce
Scalability
Barbeques Galore had an existing B2B system however it did not allow them to scale. BigCommerce B2B enabled the ability to add storefronts, regions, and channels from one platform. Currently, the site is multi-currency in AUD and NZD.
Time To Market
This rapid launch time was possible due to both Amblique’s agile MVP methodology, and BigCommerce’s modern SaaS architecture, which comes with rich, out-of-the-box B2B features.
Frictionless Paths To Purchase
BigCommerce B2B has the benefit of one-click, pre-built tools including immediate quote generation, user permissions, and re-ordering for a best-in-class B2B customer experience.
Want to launch in 12 weeks?
“We Were Looking For A Cost-Effective And Comprehensive Solution To Trial Growing Our B2B Offering In Emerging Markets Like New Zealand. After Careful Evaluation It Was Clear BigCommerce B2B Edition Was The Right Choice For Us.”
– Angus McDonald, Chief Executive Officer, Barbeques Galore
Multi-storefront
Barbeques Galore can efficiently manage multiple storefronts: reach new customers across segments, regions and verticals, while personalising the purchasing experience and increasing brand loyalty.
Buyer Management
In a single view, the Barbeques Galore team is able to control buyer roles and permissions, including customisable buyer tiers,
Invoice Portal
Barbeques Galore can accelerate invoicing and payment processing: Enable diverse payment methods for faster, efficient and satisfying transactions, accelerating invoicing and payment processing.
Unlocking potential, out of the box
In order to get the solution up and running fast, many out of the box features were enabled on the BigCommerce B2B platform which not only streamline Barbeque Galore’s B2B operations but also add value to their B2B customers.
ADMIN FEATURES
Page Builder
Using the page builder feature, the Barbeques Galore team is able to design custom buying experiences through a mix of drag and drop pre-built components and HTML.
CUSTOMER(DEALER) FEATURES
Optimised B2B Product Pages
BigCommerce’s pre-optimised B2B theme was leveraged as the starting point for the storefront. The theme had inbuilt page designs & features for all core B2B user journeys. On product pages, B2B customers have the advantage of easily viewing pricing, stock availability, and requesting a quote or ordering.
Immediate Quote Generation
As a buyer, easily access their quote with the ability to add more products by SKU or Product Name in a consolidated view.
Quick Order
As a buyer, easily manage past orders, quotes & lists: create user/company-specific access points and use Quick Order Pad for efficient reordering.
TECHNOLOGY
BigCommerce Storefront
BigCommerce B2B Edition
Payments
“Our Trusted Technology Partner, Amblique, Was A Natural Choice In Ensuring This Was Done On Time And On Budget.”
– Angus McDonald, Chief Executive Officer, Barbeques Galore
Are you getting the most out of your B2B offering?
65%
of B2B Buyers Prefer Buying Online rather than from a salesperson
1/4
of today’s B2B buyers complete at least 50% of their work purchases online
B2B Buyers now expect B2C-like customer experiences online and are growing increasingly impatient with B2B sellers that don’t provide them.
Ready To Unlock Your B2B Potential? We Can Help!
Launch on time. Launch on budget.