The Brand
Founded in London in 1972, French Connection is sexy, stylish and has attitude. FCUK is a short, sharp name to stand for French Connection United Kingdom which has become a highly recognisable name and acronym to stand alongside the French Connection logo.
Launching in Australia in 1998, French Connection never fail to keep the brand exciting and original, pushing boundaries and always making a statement.
Dynamic Merchandising
To provide the richest possible brand experience, dynamic merchandising features such as intelligent product recommendations, editorial style page styling & scroll and live stock levels all work to create a cohesive experience that rivals that of the store.
Lookbooks
Lookbook functionality allows French Connection to leverage great imagery and content created each season to allow customers to hop the look and re-create the same show stopping looks that they see in campaigns and on the website.
Find Your Store
With the store locator becoming one of the most frequented pages on any website, it was imperative to ensure that the store locator was functional, useful and optimised for customers to find their closest store with ease. Results can be filtered by product offering as well as store type, being a concept, outlet or concession.
The Results
81%
Increase in Revenue
74%
Increase in Transactions
66%
Increase in Conversion
18%
Increase in Mobile Revenue