Cotton On: Case Study
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THE BRAND

From humble beginnings at a Beckley Market Stall in Geelong to an Australian powerhouse, Cotton On has grown to comprise of nine brands and over 1,300 stores in 16 countries across the globe.

SUSTAINED GROWTH

Since their launch on Commerce Cloud in 2014, Cotton On Group have continued to build on top of their original offering and optimise their website with support from Amblique.

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NEW BRANDS

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CONTINUAL OPTIMISATION

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UNIMPEDED GROWTH

MULTI REGION & MULTI BRAND

Cotton On Group was initially launched in three regions and has enjoyed continued success and significant growth, launching new brands and increasing their overall revenue by 49% since launch leveraging the power of the Commerce Cloud platform.

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NEW BRANDS

Since launch, Cotton On Group were able to launch two new brands onto the Commerce Cloud platform taking only weeks to execute given the agility of the platform and flexible architecture that was integrated.

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CONTINUED INNOVATION

Cotton On have leveraged localised Amblique resources and their own team to continue to improve the customer experience based on the way that consumers behave and transact.

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DEVICE AGNOSTIC

From desktop to tablet to mobile, Apple to Android, Mac to PC, Cotton On Group is fully accessible and transactional.

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INTERNATIONAL EXPANSION

With over 1300 stores in 17 countries, Cotton On needed a platform that would scale at the same speed. Since the initial launch, COG  have added localised websites for Malaysia, Hong Kong and Singapore.

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BEST OF BREED

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CONTINUED SUCCESS

63%

INCREASE IN

REVENUE

49%

INCREASE IN

TRANSACTIONS

120%

INCREASE IN

MOBILE REVENUE

QUOTE

We are really excited to see how shoppers use the site and will continually look at what new functions and capabilities can be integrated to provide our customers with an industry leading experience.

MARKETING & ECOMMERCE GROUP EXECUTIVE, COTTON ON GROUP

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