OVERVIEW

THE BRAND

From humble beginnings at a Beckley Market Stall in Geelong to an Australian powerhouse, Cotton On has grown to comprise of nine brands and over 1,300 stores in 16 countries across the globe.

Since their launch on Salesforce Commerce Cloud (SFCC) in 2014, Cotton On Group have continued to build on top of their original offering and optimise their websites with support from Amblique.

MEGA STORE

SUSTAINED GROWTH

MULTI BRAND & REGION

Cotton On Group was initially launched in three regions and has enjoyed continued success and significant growth, launching new brands and increasing their overall revenue by 49% since launch.

NEW BRANDS

Since the original launch, Cotton On Group have been able to add new brands & geographies taking only weeks to execute given the agility of the platform and flexible architecture.

Supre and Factorie were launched as free standing websites as part of the Cotton On Group’s digital commerce offering.

SHOP BY OFFER

Cotton On Group knows their customers love a great deal. The Shop By Offer feature allows the customer to browse offers within a category in one place, making the buyer’s journey as hassle-free as possible.

DEVICE AGNOSTIC

From desktop to tablet to mobile, Apple to Android, Mac to PC, Cotton On Group is fully accessible and transactional.

A GLOBAL BRAND

Cotton On Group was able to roll out a truly localised website in weeks across the following regions.

  • Australia
  • New Zealand
  • United States
  • Malaysia
  • Hong Kong
  • Singapore
  • United Kingdom

BEST OF BREED


RATINGS & REVIEWS


PAYMENT


EMAIL


OMS & ERP


PAYMENT


ANALYTICS

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THE RESULTS

27%

INCREASE IN
REVENUE

20%

INCREASE IN
TRANSACTIONS

79%

INCREASE IN
MOBILE REVENUE

We’ve placed an emphasis on delivering a site that replicates what customers experience when they visit our bricks and mortar stores. This means showcasing the individuality of each of our brands and the diversity of our product offering, whilst providing seamless functionality end to end

MARSHAL McLEAN, MARKETING & ECOMMERCE GROUP EXECUTIVE

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