EMU Australia is a premium Australian footwear brand that believes in beautifully simple and comfortable products that improve the journey, wherever life takes you. Born from coastal origins, EMU Australia blends innovation and craftsmanship with the best natural materials, delivering comfort 365 days a year. With a rich heritage in authentic Australian-made sheepskin products, EMU Australia is influenced by their ‘Ever Natural’ surroundings, from natural textures and earth-inspired palettes, to local cultural influences, forming a fresh new design approach to ready-to-wear fashion footwear.
With a shoppable instagram feed, the EMU customer can see EMU products with the added benefit of seeing how the product can be styled. This also provides an opportunity for EMU to feature their loyal customers and create more genuine interactions with the brand and its product.
Detailed product pages have been designed to immerse customers in the into EMU’s rich history, construction techniques and key product features. The detail has been laid out in a simple & easy to navigate way to convey a lot of information through iconography, videos, reviews and detailed illustrations. These elements encourage the path to purchase and help the customer make an informed decision.
Customers can see exactly how the products look in motion, just how they would be able to if they took the trip into an EMU store. Additionally, EMU have implemented videos that point out to visitors to the site the fine craftsmanship of their boots.
EMU has a loyal following of customers who have become ambassadors for the brand. As early adopters of ratings & reviews as a path to purchase, they were looking for a way to create a richer and more genuine interaction with their customers who left reviews. This included adding photos, multiple ratings based on fit, quality and comfort and the ability for other customers to up and down vote reviews based on their helpfulness.
The new platform allows us to provide richer content and more technical information, strengthening the user experience and ultimately driving increased conversion.
SUE MEEHAN, GLOBAL DIRECTOR OF BRAND & ECOMMERCE