OVERVIEW

THE BRAND

Built on the foundations of a premium luxury swimwear brand, JETS Swimwear (JETS) continues to uphold a standard of superior quality through its design integrity and unique style. The entire JETS Collection is created with an understanding of timeless, sophisticated elegance, smooth sleek swimwear cut with absolute precision. This dedication to quality extends across the JETS by Jessika Allen, JETS White Label as well as JETS Kids.

Inspired by beautiful objects, fine fabrics and quality craftsmanship, designer Jessika Allen aspires to make each woman feel beautiful. The result is glamorous swimwear in a combination of soft, sensual fabrics and unique exclusive designs. Stylish, sophisticated and sexy, JETS Swimwear creates an elegant silhouette both in and out of the water.

DEVICE AGNOSTIC

The JETS digital build adapts to any device or display to offer the best possible shopping experience.

PERFECT PAIRING

‘Perfect Pairing’ is an elegant brand experience allowing customers to match their swimwear with complementary products.

SIZED BASED NAVIGATION

Swim wear purchases can be intimate ones, with every body being a different shape and size and having unique needs. JETS offer the ability to shop by certain features, including swimsuits that are suitable for chlorine resistance or a more comfortable higher neckline.

In addition to this, JETS customers can also shop by cup size. Narrowing down what styles are available in your cup size allows you to focus on what suits are available to you and in stock.

PRODUCT VIDEOS

When buying swimsuits online, the more information provided the easier it is. JETS understood this and knew they wanted to have product videos so their customers would be able to see their beautiful products modelled. This feature gives you a 360 degree view of your potential new swimsuit, just like you’d get in-store.

COMMUNITY & BLOG

Amblique built a 100% custom blog utilising rich templates which can be easily managed by the JETS team. We created a listing page, and two page templates for the blog posts, one for more text heavy posts, and one more editorial in style. We then added the ability to cross reference products in the blog posts, as well as other related content and social feeds. This was done in less than 60 hours of development.

Shareable JETS Wishlist also offer the JETS customer a chance to share their favourite items with their loved ones. Wishlist’s show you the stock level of your most wanted items while keeping them all in one place until payday.

LIVE STOCK LEVELS

Offering JETS customers the ability to see what’s in stock, to the minute, is a great feature that lets the consumer know that exactly what’s available to them, not online online but also in-store.

CORPORATE RESPONSIBILITY

FABRICS

Where possible JETS Swimwear uses sustainable fabrics. The main base fabric for prints that we use has been sourced specifically for its ethical properties, with the fabric containing regenerated Econyl fibre. Most of JETS Swimwear printed fabrics are digitally printed in Australia. Digital printing is not only the highest quality form of printing, it is also an ethically sound method of printing with little or no residual dye waste from the process.

CONSTRUCTION

Whilst the majority of our swimwear is manufactured in Australia at facilities audited and accredited under the Ethical Clothing Australia (ECA) Scheme, some of JETS Swimwear products are manufactured overseas. Some swimwear is produced in China. It is manufactured in one factory that is externally audited by BSCI to ensure that it complies with recognised industry best practices.

SOCIAL & ETHICAL

JETS Swimwear is a long term signatory to the Ethical Clothing Australia accreditation process and are committed to improving conditions in the textile, clothing and footwear industries. Ethical Clothing Australia (ECA) is a voluntary accreditation and labeling system. By registering with ECA, JETS Swimwear have committed to take steps to keep its Australian-based supply chains transparent and compliant with the relevant Australian laws.

#INSTASHOP

The JETS instagram has over 58k followers. This was a resource they knew they wanted to tap in to, which facilitated the introduction of  #Instashop. When you tag @jetsswimwear on an instagram post with their products, you have a chance to be featured on their #instashop feed. This feed shows you what product is in the photo, and links you to the product to buy.

THE RESULTS

139%

INCREASE IN
REVENUE

143%

INCREASE IN
CONVERSION RATE

247%

INCREASE IN
MOBILE REVENUE

We are really excited to see how shoppers use the site and will continually look at what new features and functions can be integrated to provide our customers with seamless, transparent and personalised experience.

ANNA SAMKOVA, GROUP GM FOR DIGITAL

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