The Brand
Established in 1978, the Nine West brand took its name from its founding address at 9 West 57th Street in New York City.
Still designed in the heart of New York’s fashion district, Nine West has a presence in 78 countries around the world. Each collection embodies a balance of their fashionable New York heritage and quintessential Australian style.
Nine West offers a thoughtfully curated range of footwear, handbags and accessories. Each collection illustrates their commitment to balancing essential pieces with the season’s iconic trends, always maintaining a focus on wearability, quality and style.
Dynamic Merchandising
The product listing and product detail pages are designed to convey an editorial feel and provide the best possible view of each product and set available. The use of predictive intelligence means that customers receive tailored product recommendations based on their shopping behaviour which has resulted in an increase in order size and conversion rate.
Wishlists
The Nine West wishlist goes beyond just adding up a tally and saving styles for later with sharing functionality. They act as a nudge for friends and family if you have an upcoming birthday or milestone that you want to celebrate with some fab new looks.
The Results
21%
Increase in Revenue
24%
Increase in Transactions
38%
Increase in Mobile Revenue