SEED logo

OVERVIEW

The Brand

Established in 2000, Seed Heritage began as a childrenswear boutique with a single shopfront in Armadale, Victoria. From day one, their focus has been on beautiful, unique designs and products made from natural fibres and fabrics.

Their range expanded to include a baby collection, followed by women’s apparel and later a range for teens. Since then, they have launched Collection, a women’s capsule range of sophisticated, luxe, trend-led styles, and Seed Party!, a fun, sparkly range for girls aged 1 to 10.

style feed

A hub of the best #seedheritage images from instagram – completely shoppable with featured products. To get your own image on the feed, take a great shot of yourself wearing Seed and remember to add the hashtag #seedheritage.

wishlists

Create your own personal style edits with wishlists and share with family, friends or that special someone as a hint for your next special day.

dynamic merchandising

To provide the richest possible brand experience, dynamic merchandising features such as intelligent product recommendations, editorial style page styling & scroll and live stock levels all work to create a cohesive experience that rivals that of the store.

multi region

Seed Heritage is available and transactional across multiple regions to loyal customers can shop anywhere and anytime.

lookbooks

 

Lookbook functionality allows Seed to leverage great imagery and content created each season to allow customers to hop the look and re-create the same show stopping looks that they see in campaigns and on the website.

IT’S THE LITTLE THINGS

Intelligent search implementation means that it has never been easier to find those pants that you saw in passing or search for just floral dresses and see immediate results without having to land on a search page or not receive any results due to incorrect spelling.

Animated .GIF functionality on the homepage and email engage users, draw their attention while creating a sense of fun and movement.

THE RESULTS

77%

INCREASE IN
REVENUE

67%

INCREASE IN
TRANSACTIONS

25%

INCREASE IN
CONVERSION

98%

INCREASE IN
MOBILE REVENUE

GET IN TOUCH

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