Taking the hassle out of online shopping is so important when it comes to creating a website customers want to keep coming back to. Sticking with standard eCommerce usability can make things easier for customers by providing them with an experience to which they are accustomed, one where everything is where they expect it to be and transacting is intuitive. Innovation is important but it’s always best to test the concept to make sure it is usable and understood by your customer.
Selecting an eCommerce platform like Commerce Cloud offers you ongoing innovation, innovation driven in part by the platform’s community along with global trends that the company understands will increase sales. True cloud technology eliminates the barriers to innovation that are common with legacy commerce solutions, empowering you to keep pace with today’s dynamic market and evolving customer expectations.
Cloud platforms offer seamless upgrades up to eight times per year that deliver new features and enhancements without disrupting your day-to-day commerce operations. In recent years these upgrades delivered to our customers functions like predictive intelligence, Apple Pay, search and merchandising enhancements and more. If innovation is important to you select your partners and technology wisely.
Google’s ranking factors are constantly changing and there is an increasing focus on content, uniqueness, relevance, device friendliness and social sharing. So following the tips above will not only enable you to deliver a compelling digital commerce experience for your customer, it will also help you Sell More.
Amblique is Australia’s industry leader in ecommerce and digital consulting, providing omni-channel strategies, retail practice and site optimisation services to help retailers and brand owners SELL MORE.
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