Established in 1978, the Nine West brand took its name from its founding address at 9 West 57th Street in New York City.
Still designed in the heart of New York’s fashion district, Nine West has a presence in 78 countries around the world. Each collection embodies a balance of their fashionable New York heritage and quintessential Australian style.
Nine West offers a thoughtfully curated range of footwear, handbags and accessories.Each collection illustrates their commitment to balancing essential pieces with the season’s iconic trends, always maintaining a focus on wearability, quality and style.
The product listing and product detail pages are designed to convey an editorial feel and provide the best possible view of each product and set available. The use of predictive intelligence means that customers receive tailored product recommendations based on their shopping behaviour which has resulted in an increase in order size and conversion rate.
User generated content and customer images have become the strongest recommendation tool that exists for Nine West and they wanted to leverage this by implementing shoppable social feeds. These feeds seamlessly incorporate product tags with direct links to “shop the look” as featured by loyal fans.
With the store locator becoming one of the most frequented pages on any website, it was imperative to ensure that the store locator was functional, useful and optimised for customers to find their closest store with ease. Results can be filtered by product offering as well as store type, being a concept, outlet or concession.
The Nine West wishlist goes beyond just adding up a tally and saving styles for later with sharing functionality. They act as a nudge for friends and family if you have an upcoming birthday or milestone that you want to celebrate with some fab new looks.
Shop the latest shoes, bags & accessories through Ninewest’s lookbook editorials – Edit Nine, and their trend collections.