The Brand
McPherson’s is a dynamic consumer products business, marketing and distributing a wide range of health and beauty products throughout Asia Pacific, the UK/Europe and North America. We went live with a four site digital commerce offering for the brands Dr. LeWinn’s, A’kin, Manicare and Lady Jayne. Since then, McPhersons have rolled out additional brands with ease. Our sites further build on our mission to provide consumers with superior and comprehensive ranges of products that they need in their everyday lives, direct to the consumer.
Customer Experience
Customised landing pages for each brand allows for complete brand immersion and gives customers the ability to shop across categories and sub-categories. The ability to browse across brands and add items to a shared cart enables the customer to shop across the McPherson’s ranges with simplicity and ease.
A shared cart across brands means that the customer can check out in one easy step and have all products delivered directly to their door.
The inclusion of complimentary samples not only enhances the visibility of products in McPherson's brand portfolio, but also serves as an effective tactic to generate awareness for new offerings and reduce inventory of older product lines.
End to End Experience
McPherson’s pride themselves on giving their customers the greatest possible experience from the home page right through to the package reaching their door and customer care beyond purchase. Once they’ve found their perfect items across any of the four brands, they have many options to receive them.
McPherson’s products are shipped via Australia Post which allows customers to collect their parcel at the post office if they happen to be absent when the parcel arrives. With trackable packages from the warehouse to your door, they ensure their customers have peace of mind and transparency. As a bonus incentive they offer the enticing offer of free shipping on all orders over $80.
If what you receive isn’t quite right or you simply have second thoughts and have kept the product in its original packaged condition, they happily accept returns within 30 days. Refunds are processed swiftly in between 2 and 5 business days.
Tangible Benefits
Personalisation was a key push for McPherson’s digital commerce strategy. This is why our Skin Care Selector was developed. Our Skin Care Selector allows the customers to tell McPherson’s their main skin concern, skin type and preferred cleanser.
With this information, they are able to suggest a routine that is specific to the consumers individual needs. Giving the McPherson’s customer personal, relevant product recommendations based on their very unique skin needs, and providing a well rounded experience to match that of in-store.
Brand Loyalty
Nothing beats the knowledge of a beauty professional who can tailor a routine just for you. For every cleanser, there’s a toner serum and moisturiser that completes the perfect skincare routine. As McPherson’s digital commerce provider, we knew it was key to have this highlighted on the PDP to enrich the customer experience for the customer but also to increase our average order value. Under the main product details, we have added an enhanced version of the traditional ‘Up-Sell’ model – ‘Build Your Routine.’ With Build Your Routine, we take the product the customer is viewing and reveal complementary products to personalise our customer’s shopping experience. The customer can easily and instantly add these products to their cart as a bundle. To make the experience as flexible as possible, the customer also has the option to add only one of the suggested products to their cart depending on their needs.
The Results
88%
Increase in Revenue
34%
Increase in Transactions
27%
Increase in Visits
40%
Increase in AOV
“Our first direct to consumer offering allows us to express the individuality of each brand while allowing our customers to shop across multiple brands and purchase in one quick and easy step.”
– Sharon Bottaro, Head of Digital, McPhersons