Insights

Online CX in 2026: 3 Takeaways from this year's report

Covering 94 leading Australian retailers across nine categories through thousands of real mystery shopping experiences. Here are three takeaways that stood out to us this year.

Shopify DotDev 2026: Lessons for Agentic Commerce

Shopify held its annual DotDev in Toronto in July, a two-day event with more than 2,000 partners from close to 70 countries. Our team's takeaways from DotDev 2026 in Toronto.

T2 Tea Transforms fulfilment with Fluent, Shippit and Amblique

The iconic Australian tea retailer partnered with Amblique to implement Fluent Commerce's Distributed Order Management System alongside Shippit, transforming the customer experience.

2026 Online CX - What it Takes to Win

Are you winning where it counts? Produced by Amblique, Shopify and Humii, this annual benchmark offers a clear, data-backed view of where retail stands today.

Munro Footwear Group goes live with Fluent Order Management

The iconic Australian footwear company, backed by Amblique, has implemented a new distributed Order Management System from Fluent Commerce.

Icebreaker unlocks value with Amblique’s team extension

Recognising the need for specialised skills to handle complex demands, Icebreaker partnered with Amblique, working as an extension of their team to drive their strategic enhancements.

The Leaders in Online CX 2025 - Who’s Winning & Why

Want to know who's getting it right? Amblique, Shopify and Humii teamed up to reveal what drives Australia’s top online shopping experiences- and how retailers can elevate their customer journey.

Munro Footwear Group partners with Amblique for their new OMS

Australian footwear company partners up with Amblique to put in place a new distributed Order Management System on Fluent Commerce.

Stephanie Byrne, Amblique CEO, successfully leads buyout

After eleven years at Amblique, Stephanie Byrne starts a new chapter as the company's owner, after leading a successful management buyout from eCargo Group (ASX:ECG)

Why Shopify? Why Now?

Amblique and Shopify empower brands to stay competitive by driving innovation, boosting growth, and lowering costs. Learn how by downloading the full report.

Digital Transformation: Seed Heritage

Seed Heritage have rolled out a multi-storefront solution with dynamic merchandising to provide the richest possible brand experience to rival their stores.

Digital Transformation: Nine West

Nine West digital transformation focuses on enabling dynamic merchandising and an enhanced wishlist experience.

Amblique partners with Shopify for enterprise retailers in ANZ.

Amblique partners with Shopify to power unified commerce for enterprise retailers to create exceptional customer experiences whilst optimising performance.

Digital Transformation: A’kin

A’kin is part of McPherson’s health and beauty product businesses launched on Salesforce Commerce Cloud, with custom brand immersion alongside Dr. LeWinn’s, Manicare and Lady Jayne.

Jeanswest Partners with Amblique for their digital transformation

Australian fashion retailer Jeanswest, partners with Amblique and Salesforce Commerce Cloud to develop a modern, flexible, and agile digital commerce online offering.

Digital Transformation: Michael Hill

Michael Hill's digital transformation allows customers to consult with store staff both online and in person and virtually try on products before committing to purchases.

Digital Transformation: French Connection

French Connection's digital transformation leads with dynamic merchandising, lookbooks and an overhauled store locator that has had a material impact on the brand's revenue and performance.

Digital Transformation: EMU Australia

EMU Australia's digital transformation is focused on richer brand content and highlights community engagement to strengthen the user experience and drive increased conversion.