The Brand
Established in 2000, Seed Heritage began as a childrenswear boutique with a single shopfront in Armadale, Victoria. From day one, their focus has been on beautiful, unique designs and products made from natural fibres and fabrics.
Their range expanded to include a baby collection, followed by women’s apparel and later a range for teens. Since then, they have launched Collection, a women’s capsule range of sophisticated, luxe, trend-led styles, and Seed Party!, a fun, sparkly range for girls aged 1 to 10.
Dynamic Merchandising
To provide the richest possible brand experience, dynamic merchandising features such as intelligent product recommendations, editorial style page styling & scroll and live stock levels all work to create a cohesive experience that rivals that of the store.
Product Listing Page
Product Details Page
Multi Region
Seed Heritage is available and transactional across multiple regions to loyal customers can shop anywhere and anytime.
Lookbooks
Lookbook functionality allows Seed to leverage great imagery and content created each season to allow customers to hop the look and re-create the same show stopping looks that they see in campaigns and on the website.
It’s The Little Things
Intelligent search implementation means that it has never been easier to find those pants that you saw in passing or search for just floral dresses and see immediate results without having to land on a search page or not receive any results due to incorrect spelling.
The Results
77%
Increase in Revenue
67%
Increase in Transactions
25%
Increase in Conversion
98%
Increase in Mobile Revenue