The word 'seed' in large white lowercase letters above the word 'HERITAGE' in smaller white uppercase letters on a black background.

The Brand

Established in 2000, Seed Heritage began as a childrenswear boutique with a single shopfront in Armadale, Victoria. From day one, their focus has been on beautiful, unique designs and products made from natural fibres and fabrics.

Their range expanded to include a baby collection, followed by women’s apparel and later a range for teens. Since then, they have launched Collection, a women’s capsule range of sophisticated, luxe, trend-led styles, and Seed Party!, a fun, sparkly range for girls aged 1 to 10.

A woman in a cream-colored suit, standing against a beige background, with her hands in her pockets.

Dynamic Merchandising

To provide the richest possible brand experience, dynamic merchandising features such as intelligent product recommendations, editorial style page styling & scroll and live stock levels all work to create a cohesive experience that rivals that of the store.

Product Listing Page

Product Details Page

Multi Region

Seed Heritage is available and transactional across multiple regions to loyal customers can shop anywhere and anytime.

List of countries with numbers: Australia 244, Hong Kong 5, New Zealand 10, Singapore 3, with plus signs next to each.
Three white boxes stacked, with the top box labeled "seed HERITAGE" in red text.

Lookbooks

Lookbook functionality allows Seed to leverage great imagery and content created each season to allow customers to hop the look and re-create the same show stopping looks that they see in campaigns and on the website.

A Mother’s Day webpage featuring family photos outdoors in a grassy field. The main image shows a woman lifting a child, with two other women, all smiling. Smaller images include two women walking, a woman in a pink coat, and a woman holding a child, highlighting family moments in natural settings.

It’s The Little Things

Online fashion retail webpage displaying four women's dresses, including satin slip midi skirts and a pink striped midi dress, with prices and discounts.
Online shopping website displaying search results for midi skirts, showing various models wearing different styles of midi skirts.

Intelligent search implementation means that it has never been easier to find those pants that you saw in passing or search for just floral dresses and see immediate results without having to land on a search page or not receive any results due to incorrect spelling.

The Results

77%

Increase in Revenue

67%

Increase in Transactions

25%

Increase in Conversion

98%

Increase in Mobile Revenue