Text reading 'NINE WEST' on a black background.

The Brand

Established in 1978, the Nine West brand took its name from its founding address at 9 West 57th Street in New York City.

Still designed in the heart of New York’s fashion district, Nine West has a presence in 78 countries around the world. Each collection embodies a balance of their fashionable New York heritage and quintessential Australian style.

Nine West offers a thoughtfully curated range of footwear, handbags and accessories. Each collection illustrates their commitment to balancing essential pieces with the season’s iconic trends, always maintaining a focus on wearability, quality and style.

A woman with short blonde hair, wearing a white coat, light blue jeans, black shoes with gold chains, and accessories, sitting on outdoor stairs with a neutral expression.

Dynamic Merchandising

The product listing and product detail pages are designed to convey an editorial feel and provide the best possible view of each product and set available. The use of predictive intelligence means that customers receive tailored product recommendations based on their shopping behaviour which has resulted in an increase in order size and conversion rate.

Online shopping website for Nine West winter shoes, showing women's footwear options including black loafers, tan loafers, and black high heel shoes with prices and discount information.
Beige high-heeled shoe with pointed toe, ankle strap, and stiletto heel, displayed from multiple angles.
A product page displaying two black women's high-heeled shoes named Boca and Menlo, both priced at $94.95 after a discount from $189.95. The page includes options to add to bag, wishlist, find in store, and sections for description, size chart, delivery & returns, and viewing options.

Wishlists

The Nine West wishlist goes beyond just adding up a tally and saving styles for later with sharing functionality. They act as a nudge for friends and family if you have an upcoming birthday or milestone that you want to celebrate with some fab new looks.

A webpage displaying a black high-heeled knee-high boot, with product details including item number, size, color, and price, and options to remove or add to bag.
A woman crossing the street on a crosswalk, dressed in a beige blazer, black high-heeled boots, dark sunglasses, and carrying a small black handbag, with urban trees and light traffic in the background.

The Results

21%

Increase in Revenue

24%

Increase in Transactions

38%

Increase in Mobile Revenue