Emu Australia logo featuring a stylized emu head and neck design with the words "EMU Australia" to the right.

The Brand

EMU Australia is a premium Australian footwear brand that believes in beautifully simple and comfortable products that improve the journey, wherever life takes you. Born from coastal origins, EMU Australia blends innovation and craftsmanship with the best natural materials, delivering comfort 365 days a year. With a rich heritage in authentic Australian-made sheepskin products, EMU Australia is influenced by their ‘Ever Natural’ surroundings, from natural textures and earth-inspired palettes, to local cultural influences, forming a fresh new design approach to ready-to-wear fashion footwear.

Person wearing gray sweatpants and tan slippers with zipper detail relaxing on a beige sofa.

A Global Brand

EMU Australia were preparing for global expansion and Amblique offered them just that, launching 10 regions simultaneously with availability to over 100 countries because the EMU customer is a global one.

A list of regions with their respective country flags and names, including North America, Europe, Australia/New Zealand, and Asia.

Shop Social

With a shoppable instagram feed, the EMU customer can see EMU products with the added benefit of seeing how the product can be styled. This also provides an opportunity for EMU to feature their loyal customers and create more genuine interactions with the brand and its product.

A woman sitting on marble stairs wearing a cream chunky knit turtleneck, oversized brown and cream shearling coat, ripped light blue jeans, and tan shearling-lined boots. She has shoulder-length hair, is wearing sunglasses, and carries a crossbody bag.

Detailed Product Pages

Detailed product pages have been designed to immerse customers in the into EMU’s rich history, construction techniques and key product features. The detail has been laid out in a simple & easy to navigate way to convey a lot of information through iconography, videos, reviews and detailed illustrations. These elements encourage the path to purchase and help the customer make an informed decision.

A MacBook displaying an online shopping page for a pair of sheepskin slippers called PLATINUM MINTARO in chestnut color, priced at $119.94, with options for size and color, and additional shopping options like 'add to bag' and free shipping.

Community

EMU has a loyal following of customers who have become ambassadors for the brand. As early adopters of ratings & reviews as a path to purchase, they were looking for a way to create a richer and more genuine interaction with their customers who left reviews. This included adding photos, multiple ratings based on fit, quality and comfort and the ability for other customers to up and down vote reviews based on their helpfulness.

Smartphone screen displaying product reviews with high ratings and a comment stating 'AMAZING BUT RUNS SMALL'.
A smartphone screen displaying an online shopping page for a pair of fluffy crossover slippers called Mayberry, priced at $69.95, with a photo of feet in beige slippers on a bed.
Smartphone screen displaying a product review for fuzzy slippers, showing images of feet wearing gray and black slippers.

“The new platform allows us to provide richer content and more technical information, strengthening the user experience and ultimately driving increased conversion.”

Sue Meehan, Global Director of Brand & Ecommerce