Jeanswest Partners With Amblique For Their Digital Transformation

Australian fashion retailer, Jeanswest, will partner with Amblique and Salesforce Commerce Cloud, to develop a modern, flexible, and agile digital commerce offering that will enable them to grow and innovate in line with increasing online demand.

Amblique will work with Jeanswest to develop a highly personalised, fully integrated, content-rich, omnichannel offering that will enable them to showcase the re-birth of Australia and New Zealand’s favourite denim brand. Jeanswest’s new digital commerce solution will allow them to quickly deploy enhancements and innovations to rapidly improve the customer experience and omnichannel offering.

“Amblique has a wealth of experience around Salesforce Commerce Cloud development and fashion in general, and their team has worked hard to understand our brand and our business while supporting us with our current website. Amblique was the obvious choice as a partner when we decided to move to Salesforce Commerce Cloud, especially given our longstanding partnership with the eCargo Group which we’re looking forward to extending with this new project” stated James Gibson, Jeanswest’s Head of Digital.

“We want to make sure our new digital offering focuses on rich content and a strong user experience that ultimately drives an increase in customer satisfaction and conversion.”

Founded in Perth in 1972, Jeanswest has a rich history and over 45 years of experience in the retail industry. Using the best of breed technology of Salesforce Commerce Cloud, the new offering will create a world-class customer experience. Amblique will provide Jeanswest a flexible and scalable infrastructure that can easily be extended to any country or currency worldwide. Jeanswest’s new site will initially be rolled out in Australia and New Zealand. 

“We are delighted to continue to work with Jeanswest as it modernises and transforms its digital commerce offering,” said Stephanie Byrne, CEO of Amblique. “We look forward to enabling Jeanswest’s move to a robust, global, digital commerce foundation that will enable them to create compelling customer experiences that capture the essence of their distinctive brand.”

John Mullins, Area Vice President of Salesforce Commerce Cloud APAC, stated “We are honoured to have Jeanswest, a household name, and our favourite go-to denim brand, choose Salesforce Commerce Cloud for their digital commerce transformation. The partnership between Jeanswest, Amblique and  Salesforce Commerce Cloud is ideal given Amblique’s experience in delivering complex, on-brand, digital commerce projects.” 

About Jeanswest
There is nothing more satisfying than finding the perfect fitting pair of jeans, and for over 48 years Australians have enjoyed the brand anthem ‘Jeanswest Fits Best’.  Today for Jeanswest the focus on being able to offer the perfect fit for everyone has never been sharper.  Jeanswest’s 110+ stores across Australia and New Zealand offer the broadest range of denim styles, fits and washes, including  the cult following for their specialty fits such as the ‘Tummy Trimmer’, ‘Curve Embracer’ and ‘Maternity’ ranges.  The new Jeanswest website will further enhance Jeanswest ability to help the consumer find their perfect FIT.

About Amblique
Amblique is a digital commerce consultancy providing retail strategy, eCommerce platform implementation and optimisation services. We work with retailers and brand owners to deliver a consistent and engaging brand experience across all channels enabling your customers to shop where they want, when they want. Established in 1999 and part of eCargo (ASX:ECG), Amblique has the benefit of experience. Our team of digital commerce professionals have delivered global solutions for clients including Rodd & Gunn, Seed Heritage, Michael Hill International and Sportscraft. Consistently outperforming market growth rates by 3X, Amblique Clients SELL MORE.

grow at 3x the average

Amblique is Australia’s industry leader in ecommerce and digital consulting, providing omni-channel strategies, retail practice and site optimisation services to help retailers and brand owners SELL MORE.